Mistakes in Marketing Collaterals

Every company website contains lot of marketing materials such as white papers, case studies, presentations and brochures in it. Once the company has created these collaterals, they will upload it in the website and forget it till the new website has got launched. Maximum people don’t even think of reviewing or updating it based on their new targeting verticals, technologies et al.

So, What are all the points that need to be noted when updating a collateral?

Is Your Web Site Handicap-Accessible?

Making online access easy use for blind and other disabled users is gaining attention because of class actions against companies like Target

Amber Grant, 18, eats, sleeps, and breathes the Internet, according to her father, Garry Grant, CEO of Carlsbad (Calif.)-based technology outfit SEO Inc.. The company, which has 65 employees, often calls on Amber to use her prodigious Web skills to help with a vexing problem: checking to see whether its clients’ Web sites are accessible to the blind.

How to increase the frequency of your press release??

Most of us already know the Press Releases (PR) are one of the best ways for brand recognition, leads generation, traffic etc etc. But how will we increase the frequency of release which will help us to become more popular. The press release needs to be informative and cachy.

Check out the below list from my analysis to try out some new ways: