Marketing Matters - A thorough Marketing and Business Development Blog

All medium to large companies have a separate department for Marketing and Sales. But Does sales come under marketing? Is marketing a big picture which starts from identifying the requirements to selling the solutions?

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Got this forwarded by one of my friends.. Good marketing tactic.. So funny

As anyone who works in marketing knows, our rapidly changing world affects practically every aspect of what we do to create value for buyers and sellers, a trend we can fully expect to see continue and intensify in 2008.For those who are “marketing directly” that’s great news, and 2008 should be a very good year. Here’s why:

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Everyone of us wants our company to be mentioned in big media’s. Lets see what are all the ways we can try to be included:

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This part contains some of the important topics for the leads generation.

• SEO
  • Around 80% of them are seeking out their needs through search engine. Listing in organic search results for relevant, popular keywords will help you get potential customers.
  • For my point of view, Outsourcing your SEO needs will help you get better results than in-housing.
  • Target all the techniques under search engine marketing which contacts effective methods like, PPC, Affiliate marketing etc.,

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Marketing is playing very important role when it comes to sale. You might have a very talented sales person. But it’s important to have an efficient lead generation team to get potential leads to get a high number of conversions.

Sales should sell — other staff should generate leads and other staffs perform demos.
Some people are good at selling, others lead generation and others doing demos. Its tough finding all these skills in one person.
Develop a marketing selling team / machine process.

Before listing out your effective marketing strategies, ask 2 questions by yourself.

1.       How can I put my name in front of someone AT THE TIME they are thinking about what I offer?

2.       Is the cost APPROPRIATE?

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