How to increase leads in Holiday Seasons?

For all the businesses, holiday season is playing very important role especially November-December. Though the celebrations are more in those two months, we’ll get good amount of sales/leads.. whatever out expectation it is… How to prepare for the holiday season? If we sit simply by expecting more results without any additional try, we don’t get anything we expected. Because everyone will be busy marketing their solutions/products. The better we do, better our results will be.

however, How to utilize this holiday season as a real holiday season for businesses? I’m listing out some of the ways from my research and based on my knowledge.