Test Mail – Poor Marketing Tactics

I don’t want to mention the company name here for its negative branding. Few hours before, I’ve got an email from a Software solutions company. The subject is, “Test Mail – Pls Ignore“. I wonder who did send me a test mail without any information. and the subject is,

Part2: Most effective lead generation activity, method, and/or practice

This part contains some of the important topics for the leads generation.

• SEO
  • Around 80% of them are seeking out their needs through search engine. Listing in organic search results for relevant, popular keywords will help you get potential customers.
  • For my point of view, Outsourcing your SEO needs will help you get better results than in-housing.
  • Target all the techniques under search engine marketing which contacts effective methods like, PPC, Affiliate marketing etc.,

Part1: Most effective lead generation activity, method, and/or practice

Marketing is playing very important role when it comes to sale. You might have a very talented sales person. But it’s important to have an efficient lead generation team to get potential leads to get a high number of conversions.

Sales should sell — other staff should generate leads and other staffs perform demos.
Some people are good at selling, others lead generation and others doing demos. Its tough finding all these skills in one person.
Develop a marketing selling team / machine process.

Before listing out your effective marketing strategies, ask 2 questions by yourself.

1.       How can I put my name in front of someone AT THE TIME they are thinking about what I offer?

2.       Is the cost APPROPRIATE?