Marketing Matters - A thorough Marketing and Business Development Blog

Got this forwarded by one of my friends.. Good marketing tactic.. So funny

For “quality” purposes, a consumer recently used his iPod mini to record and podcast a conversation he had with a brand’s consumer relations representative. Absolutely fascinating! Below is the transcript.

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Marketing is playing very important role when it comes to sale. You might have a very talented sales person. But it’s important to have an efficient lead generation team to get potential leads to get a high number of conversions.

Sales should sell — other staff should generate leads and other staffs perform demos.
Some people are good at selling, others lead generation and others doing demos. Its tough finding all these skills in one person.
Develop a marketing selling team / machine process.

Before listing out your effective marketing strategies, ask 2 questions by yourself.

1.       How can I put my name in front of someone AT THE TIME they are thinking about what I offer?

2.       Is the cost APPROPRIATE?

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