Marketing Matters - A thorough Marketing and Business Development Blog

As we everyone know, cold calling is the oldest technique which plays a major part in sales techniques. Cold calling is different than telemarketing.

Telemarketing is the one in which the telemarketer doesn’t care about what his/her client’s business. They don’t care/know even if the client needs their service/product.

Cold Calling is totally different from telemarketing. For cold calling, you should definitely need to research on the company and the person designation you are going to call. You should know how would your service/product help them or their company.

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Its very hot in chennai. So, I start my day very early and ends after the moon arise. I don’t like to go out in afternoon’s and burn my skin. I go out for a break to a nearby restaurant and have something and be back around 5 pm. I opened a packet of chips’s today and found a stapler pin. I was shocked. I found an email address at the back side of the packet and emailed them. But, for gods sake, it’s bounced.

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When comparing other fields like, production, Development etc., marketing and sales are very different. Those people should have the business knowledge. If you are a marketing or sales guy, You should think not in career level but in business level. We can’t think here as “I, me, myself“. Team work plays an important role here. Eventhough there are lot of points that we should follow, we have to be aware of some important points will be surely boost our career.

The first and foremost point is,

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We are coming through online forms, presentations, documents in our day to day life and you can see the important of thank you page in all the presentations and forms. For everything we get thro’ online, especially for free stuff’s we need to fill up a form with our personal and official data’s.

I’ve seen in so many places that the thank you page will contain “thank you for fillup the form”, “Thank you for visiting us”. They themselves want theirvaluable customers to quit their website.

How would we make our thank you page as a great way to increase sales? get the customer contact us?

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In many of the forums, networking websites, some of our friends have requested the crowd to check their website for further improvement. Most of us will get enormous responses for our requests. Is it a right way to ask someone publicly to review our website/product? Here are some of the advantages and dis advantages of asking suggestions publicly:

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Outsourcing is a magnetic word in the current business field. Company A have wanted a solution for its business and it’s outsourced its requirement to Company B which has its development center in a country called “X”. Now, A is seeking another outsourcing firms for replacing of the current firm. What are all the causes that made the company A to seek other outsourcing firm instead of B?

This is the major problem that most of the outsourcing firms facing currently. Every outsourcing firm should understand that the clients are outsourcing their requirements only because of good solutions in affordable rates. I have listed out some of the points which might have started the problems:

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Every company website contains lot of marketing materials such as white papers, case studies, presentations and brochures in it. Once the company has created these collaterals, they will upload it in the website and forget it till the new website has got launched. Maximum people don’t even think of reviewing or updating it based on their new targeting verticals, technologies et al.

So, What are all the points that need to be noted when updating a collateral?

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All medium to large companies have a separate department for Marketing and Sales. But Does sales come under marketing? Is marketing a big picture which starts from identifying the requirements to selling the solutions?

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What is outsourcing?

Outsourcing is to let something you are doing yourself be done in the future by someone else. Handing it over to your next door neighbor is also outsourcing.
Offshoring or nearshoring are technical terms for the distance between yourself and your supplier and covers both outsourcing and other procurement.

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As anyone who works in marketing knows, our rapidly changing world affects practically every aspect of what we do to create value for buyers and sellers, a trend we can fully expect to see continue and intensify in 2008.For those who are “marketing directly” that’s great news, and 2008 should be a very good year. Here’s why:

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