Marketing Matters - A thorough Marketing and Business Development Blog

As we everyone know, cold calling is the oldest technique which plays a major part in sales techniques. Cold calling is different than telemarketing.

Telemarketing is the one in which the telemarketer doesn’t care about what his/her client’s business. They don’t care/know even if the client needs their service/product.

Cold Calling is totally different from telemarketing. For cold calling, you should definitely need to research on the company and the person designation you are going to call. You should know how would your service/product help them or their company.

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When comparing other fields like, production, Development etc., marketing and sales are very different. Those people should have the business knowledge. If you are a marketing or sales guy, You should think not in career level but in business level. We can’t think here as “I, me, myself“. Team work plays an important role here. Eventhough there are lot of points that we should follow, we have to be aware of some important points will be surely boost our career.

The first and foremost point is,

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In many of the forums, networking websites, some of our friends have requested the crowd to check their website for further improvement. Most of us will get enormous responses for our requests. Is it a right way to ask someone publicly to review our website/product? Here are some of the advantages and dis advantages of asking suggestions publicly:

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Outsourcing is a magnetic word in the current business field. Company A have wanted a solution for its business and it’s outsourced its requirement to Company B which has its development center in a country called “X”. Now, A is seeking another outsourcing firms for replacing of the current firm. What are all the causes that made the company A to seek other outsourcing firm instead of B?

This is the major problem that most of the outsourcing firms facing currently. Every outsourcing firm should understand that the clients are outsourcing their requirements only because of good solutions in affordable rates. I have listed out some of the points which might have started the problems:

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Every company website contains lot of marketing materials such as white papers, case studies, presentations and brochures in it. Once the company has created these collaterals, they will upload it in the website and forget it till the new website has got launched. Maximum people don’t even think of reviewing or updating it based on their new targeting verticals, technologies et al.

So, What are all the points that need to be noted when updating a collateral?

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All medium to large companies have a separate department for Marketing and Sales. But Does sales come under marketing? Is marketing a big picture which starts from identifying the requirements to selling the solutions?

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As anyone who works in marketing knows, our rapidly changing world affects practically every aspect of what we do to create value for buyers and sellers, a trend we can fully expect to see continue and intensify in 2008.For those who are “marketing directly” that’s great news, and 2008 should be a very good year. Here’s why:

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Everyone of us wants our company to be mentioned in big media’s. Lets see what are all the ways we can try to be included:

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For all the businesses, holiday season is playing very important role especially November-December. Though the celebrations are more in those two months, we’ll get good amount of sales/leads.. whatever out expectation it is… How to prepare for the holiday season? If we sit simply by expecting more results without any additional try, we don’t get anything we expected. Because everyone will be busy marketing their solutions/products. The better we do, better our results will be.

however, How to utilize this holiday season as a real holiday season for businesses? I’m listing out some of the ways from my research and based on my knowledge.

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This part contains some of the important topics for the leads generation.

• SEO
  • Around 80% of them are seeking out their needs through search engine. Listing in organic search results for relevant, popular keywords will help you get potential customers.
  • For my point of view, Outsourcing your SEO needs will help you get better results than in-housing.
  • Target all the techniques under search engine marketing which contacts effective methods like, PPC, Affiliate marketing etc.,

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