Are you interested in Cold Calling? – How would you prepare yourself?

As we everyone know, cold calling is the oldest technique which plays a major part in sales techniques. Cold calling is different than telemarketing.

Telemarketing is the one in which the telemarketer doesn’t care about what his/her client’s business. They don’t care/know even if the client needs their service/product.

Cold Calling is totally different from telemarketing. For cold calling, you should definitely need to research on the company and the person designation you are going to call. You should know how would your service/product help them or their company.

I get atleast 1-2 telecalls daily. The telemarketer doesn’t know what is my need. All they want is, they want to sell their product. that’s their only motive. Most of the time, you don’t feel good in telecalls. I’ve seen so many telemarketers who are not happy with what they are doing.

Cold Calling plays an important role in all kind of businesses. But How would we train a fresher to do cold calling? Is it necessary to train them how to speak, scripts and do a course?

Based on the research with various sales people, First level training on how to start, speak should be needed (sample calls. the training would take only 2 hours).

Sales experts don’t think the scripts would really help them in any way. You should go in your own flow which would definitely get into the rhythm and have fun. Scripts no longer would help you.

Books – I don’t agree reading a good sales book would help you to get more customers. But some practices would definitely help you in longer run. But, most of the experts are not reading any books for their cold calling.

They say, Cold calling is an art and its equally proportional to creatively.

Every call to a contacts would be a step to the deal. If you love cold calling ,you’ll become a very good sales person. You don’t need to wait till you get a list of contacts to cold call.

Happy cold calling!!