Is Sales be a Part of Marketing??
March 14, 2008 at 7:02 am 9 comments
All medium to large companies have a separate department for Marketing and Sales. But Does sales come under marketing? Is marketing a big picture which starts from identifying the requirements to selling the solutions?
I can define marketing as, identifying and understanding the targeting customers requirements
sales as, selling solutions based on the customer needs.
Actually the answer is, Its the matter Type of Industry we are talking about. In Manufacturing / Machines industries there is no clear demarcation between mktg and sales. A person has to perform both simultaneously. This structure can differ for other industries.
In Software Industry, there is clear cut demarcation that essential function of the Marketing is finally “Lead Generation”. So if pre-sales includes any of the following functions such as proposal making, product presentation or lead generation, then it should be included as part of Marketing Department.
The four ‘Ps’ of marketing are product, place, price and promotion. Marketing is everything a company does to acquire customers and maintain a relationship with them. – thank you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensure profitability
In the B2B space Marketing must incorporate Sales aspects for being effective. Market success depends on a good alignment between Marketing and Sales. So there must be a person overseeing both functions on some level of the organization. CEO or COO levels however seem to me to high for this coordination. So a Marketing and Sales Department reporting to one of those C levels would be my recommendation.
From a functionality standpoint I believe there is value in separate entities. maybe even the old saying “two heads are better than one.”
Marketing’s job is to develop a position and message that drives people to engage the company by making them think/feel “I would be a fool to buy from anybody else, regardless of price!”
The sales department’s job is to handle that actual contact and interaction between the customer and the company.
Entry filed under: B2B, Business, Business Development, Marketing, Sales. Tags: b2b marketing, how to market, Marketing, marketing and sales, marketing vs sales, Sales, sales and marketing, sales under marketing, sales vs marketing, what is marketing, what is sales.
1.
Jason Rakowski | March 14, 2008 at 7:27 am
Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .
Jason Rakowski
2. Is Sales be a Part of Marketing?? | How to make a website | March 14, 2008 at 7:45 am
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3. Anonymous | March 14, 2008 at 8:38 am
Is Sales be a Part of Marketing?? « Marketing Matters – A thorough Marketing and Business Developme
This explains the differen between marketing and sales.
4.
Guerrillero | March 14, 2008 at 8:42 am
Yes, it’s the matter of the industry. The size of the company also matters. In a 5-person company it’s hardly possible to have a marketing department or even a marketing-dedicated person.
5.
Wenonaai | March 26, 2008 at 7:14 am
favorited this one, bro
6.
waqas | April 3, 2008 at 6:08 am
kindly tell me the precise difference b/w marketing and sales?? is marketing a part of sales or sales a part of marketing????reply soon
7.
bizzhy | April 3, 2008 at 12:42 pm
waqas,
Sales is a part of marketing. Marketing is from pre-sales activities to post-sales activities… Shoot me an email if you want to know more…
8.
Sucurina | September 19, 2008 at 7:16 pm
Hi..i work for an airline as Sales & Marketing Co-ordinator, recently my boss told me that sales is not a part of marketing and its a seperate department which includes Pricing, promotion and advertisment, I have been doing this from the past 10 years and the fact always belived that Marketing is a part of sale but sale is not a part of marketing,
Would request your views on the above
9.
Bangkok | December 22, 2008 at 3:41 pm
very interesting post and extllent definitions:
-Marketing : identifying and understanding the targeting customers requirements”
-The sales department’s job is to handle that actual contact and interaction between the customer and the company.
-sales , selling solutions based on the customer needs.
I have always thought it was the same thing.
keep up ur good work , i will be a regular reader of ur blog