Marketing Matters - A thorough Marketing and Business Development Blog

Slayton says, Are you looking for practical strategies to get into big companies?  I recently had the pleasure of discussing techniques for approaching major corporate accounts with Jill Konrath, author of Selling to Big Companies.  Jill is an internationally recognized sales strategist and speaker. more…

When comparing other fields like, production, Development etc., marketing and sales are very different. Those people should have the business knowledge. If you are a marketing or sales guy, You should think not in career level but in business level. We can’t think here as “I, me, myself“. Team work plays an important role here. Eventhough there are lot of points that we should follow, we have to be aware of some important points will be surely boost our career.

The first and foremost point is,

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We are coming through online forms, presentations, documents in our day to day life and you can see the important of thank you page in all the presentations and forms. For everything we get thro’ online, especially for free stuff’s we need to fill up a form with our personal and official data’s.

I’ve seen in so many places that the thank you page will contain “thank you for fillup the form”, “Thank you for visiting us”. They themselves want theirvaluable customers to quit their website.

How would we make our thank you page as a great way to increase sales? get the customer contact us?

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In many of the forums, networking websites, some of our friends have requested the crowd to check their website for further improvement. Most of us will get enormous responses for our requests. Is it a right way to ask someone publicly to review our website/product? Here are some of the advantages and dis advantages of asking suggestions publicly:

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Outsourcing is a magnetic word in the current business field. Company A have wanted a solution for its business and it’s outsourced its requirement to Company B which has its development center in a country called “X”. Now, A is seeking another outsourcing firms for replacing of the current firm. What are all the causes that made the company A to seek other outsourcing firm instead of B?

This is the major problem that most of the outsourcing firms facing currently. Every outsourcing firm should understand that the clients are outsourcing their requirements only because of good solutions in affordable rates. I have listed out some of the points which might have started the problems:

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Every company website contains lot of marketing materials such as white papers, case studies, presentations and brochures in it. Once the company has created these collaterals, they will upload it in the website and forget it till the new website has got launched. Maximum people don’t even think of reviewing or updating it based on their new targeting verticals, technologies et al.

So, What are all the points that need to be noted when updating a collateral?

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All medium to large companies have a separate department for Marketing and Sales. But Does sales come under marketing? Is marketing a big picture which starts from identifying the requirements to selling the solutions?

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Got this forwarded by one of my friends.. Good marketing tactic.. So funny

I don’t want to mention the company name here for its negative branding. Few hours before, I’ve got an email from a Software solutions company. The subject is, “Test Mail - Pls Ignore“. I wonder who did send me a test mail without any information. and the subject is,

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Researchers from Melbourne’s Swinburne University of Technology say that blogging makes people feel happier.Two studies examining the psychological benefits of blogging done by psychologist James Baker and Dr. Susan Moore are being published in the journal Cyber Psychology and Behavior.

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